About Haup's Supply Co.

Haup’s Supply Co. started with something pretty simple: a genuine love for hats, apparel, and the feeling you get when you find something you never want to stop wearing.

I’ve always been passionate about clothes, but hats have always been the piece I come back to. There’s something about finding that one hat that just fits right, the one you grab without thinking, wear everywhere, and somehow becomes part of your everyday life. That feeling is a huge part of why I started Haup’s Supply Co.

I wanted to build a brand around the kind of apparel people actually live in.

The hat you throw on before class. The shirt you wear to grab food with your friends. The hoodie you bring on a road trip. The crewneck you wear to a game, the beach, the gym, a late-night run, a weekend away, or just hanging around the house. Pieces that don’t need a special occasion or a certain type of person to wear them.

That’s what inspires Haup’s.

The brand is influenced by the laid-back feeling of Florida, the energy of college life, and all the places and moments in between, but Haup’s isn’t meant for just one lifestyle. It’s made for wherever your day takes you.

I want every piece we create to feel effortless, comfortable. Something you can dress up, wear casually, beat up a little, travel in, make memories in, and still reach for again the next morning.

For me, this brand is about more than putting a logo on a hat or a sweatshirt. It’s about creating something people genuinely connect with. I want someone to see Haup’s in their closet and know exactly which piece they’re grabbing before they walk out the door.

I’m building Haup’s Supply Co. around the things I’ve always loved: great hats, great apparel, simple designs, good times, and clothes that feel like you.

And this is still just the beginning.